Serious growth. Better doodles.
Map what makes your product spread.
/ turns five viral-growth levers into a clear, interactive strategy—so founders and growth teams can move from fuzzy ideas to testable loops.
Next experiment
Make the share feel like part of the product.
What to expect
Practical by design.
The system
Five levers. One growth loop.
Start with the whole map, then follow the branch with the strongest evidence. Each lever leads to examples, prompts, and an experiment you can actually ship.
From theory to a weekly cadence
Capture the hypothesis, choose a behavior to change, and define the signal that tells you whether the loop is working.
- 01
Hook & story
Find the emotional idea people remember, repeat, and make their own.
- 02
Easy sharing
Turn the moment of delight into a one-tap invitation instead of a multi-step chore.
- 03
Network effects
Design the product so every useful new participant improves the experience for everyone else.
- 04
Incentives
Reward the behavior that creates durable growth without buying empty clicks or low-intent users.
- 05
Native content
Create for the grammar of each platform—from short-form video to conversational posts—not recycled campaigns.
Pricing
Start with a sketch. Build a loop.
Simple monthly plans for solo founders and collaborative growth teams. Upgrade when the work—not a countdown—demands it.
Sketch
For exploring one growth idea at a time.
$0forever
- 1 active mindmap
- Five-lever framework
- Starter prompts
- Exportable notes
Loop
For founders turning insights into weekly experiments.
$24per month
- Unlimited mindmaps
- Deep-dive guidance
- Experiment backlog
- Team comments
- Shareable workspaces
Studio
For growth teams coordinating multiple products.
$79per month
- Everything in Loop
- Up to 10 collaborators
- Workspace templates
- Priority support
- Central experiment library
Good questions
Before you draw the first branch.
Your next loop starts here
Stop collecting tactics. Map what can compound.
Choose a lever, sharpen the hypothesis, and leave with an experiment your team can run this week.
Create your first map